Covert Collective was started in 2025 by Jesse Farine, Colin Tierney, and Adam Cawley to help support the musicians of Pittsburgh.

Covert Collective works to be a force of good in the city of Pittsburgh, showing artists that they shouldn't have to rely on streams and algorithms to be successful at their craft.

We are not a label, artists control their own music and releases, and we make no money off of the artists on our roster.

With the rise of large corporations bent on controlling the flow of music and profiting off of stealing and exploiting artists' hard work, we set out to provide a way to support those in our city and bring awareness and assistance to musicians in the Pittsburgh area.

We provide promotion, booking, community, and connection resources for bands and artists, helping them share their music and achieve their goals as best we can.

Covert Collective is anti-corporation, anti-fascist, anti-AI, and believes in helping artists succeed by doing what's right.